Adding a unique fragrance to your showroom creates a pleasant and memorable experience for guests. A pleasant scent diffused throughout the space can help car shoppers relax during what can often be a stressful experience.

Scent marketing has been a new frontier for car dealerships around the world and scenting will allow you to connect with your customer on an emotional level and make your brand more powerful and memorable. By subtly diffusing pleasant aromas in your car dealership you will create a calming and pleasurable ambiance for your potential consumers while assisting them to make an important and instinctive purchasing decision.

Evidence shows that the use of scent can have a significant and direct impact on retail business profitability. In fact, ambient scent has the strongest impact in enhancing consumer behavior - significantly greater than the other senses.

By influencing your customers’ emotional responses, you can maximize your brand experience, enhance the selling environment, and ultimately, increase your bottom line.


  • 75% of our emotions are generated by what we smell

  • Customers feel relaxed and comfortable, making them likely to browse longer

  • Scented environments stimulate sales & repeat business

  • Scent evokes pleasurable memories and reduces stress

  • Create positive associations with an event or experience

  • Scented products are perceived of higher quality

  • Relax customers, invigorate guests

  • Higher brand awareness

  • Improve employee productivity


Studies have shown different aromas can increase spending habits of an individual by double, but the studies also showed you can’t just spray some perfume and expect sales to increase. In fact, sales could decrease with the wrong aroma present, so you’d better seek out an aroma marketing company to determine what affects a purchase decision.
Scented areas are perceived as higher-end and more luxurious. A Nike study showed scent affected desirability of shoes in 84% of subjects, with subjects willing to pay 10-20% more in scented environments.


Scent247 systems will help you create the ultimate in Scent Ambience. The right aroma will add a new dimension to your customer care and employee productivity. Contact us today and we'll get your business smelling great in no time.

Pembroke Pines, Florida